The Downfall Of Superproducers

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Navie D

Navie D

7 aylar önce

YORUMLAR: 606
Lesedi D. Damane
Lesedi D. Damane 7 aylar önce
Due to technology, Timbaland has to now compete with a 16-year-old that has a laptop, FL Studio, and making music in his parents' house.
Reanetse Moleleki
Reanetse Moleleki 3 aylar önce
If Timbaland is as good as he thinks he is that shouldn't be a problem.
Williams Brown
Williams Brown 5 aylar önce
@yuckykent no one? Darkchild and neptunes beg to differ lol Neptunes are levels above timb
Lesedi D. Damane
Lesedi D. Damane 5 aylar önce
@Craftmaster Productions Unfortunately that's true especially when comes to dealing with labels.
Authentic One
Authentic One 6 aylar önce
Hahahahaha All I see is excuses on why you wont make it and how unfair/saturated everything is now. Stop complaining.
Charlie To0 Human
Charlie To0 Human 6 aylar önce
Timbaland has already made it and will never be out of a job… BUT, I get that the producer game is no longer an exclusive club/network… Anyone can get into it from the comfort of their homes because of software and the internet
Tantu Beats
Tantu Beats 7 aylar önce
Don't forget that because of the diminishing role of the record labels you mentioned, we're seeing less 'world stars' (Michael Jackson, The Beatles, etc.). Artists everyone on the planet knows and who bridge all generational gaps. Because of the internet, people are listening more niche music and find ways into their own musical / cultural bubbles. Producers being dependent on the success of their artists, this means that together with the artists-hierarchy, the pyramid of the producer-hierarchy is also less tall. You could consider the piramid wider though; more people making a small living, less people making insane money. Stars are still there of course. Names like Drake or Billy Eilish could be considered recent world stars, but the impact is less strong than these artists from the 70s - 90s had.
dawb86
dawb86 6 aylar önce
@Simon Hersberger Why do u think she's going the club/dance route now? A few years back, when everyone else was heavy on the EDM club sound, she decided to make 'Four' which was more of a classic R&B album. It was a transition album to me as she finally started becoming more of a true artist rather than hitmaker after, putting out projects like 'Beyonce' and 'Lemonade' which were more personal and progressive than she'd ever been on record before. However, she didn't achieve the goal of most within the industry of earning 'best album' honors at the Grammys for either record. She'll get all that play internationally you speak of AND considering they're hardly even talking about any other records this year it's obvious the industry is already setting it up to be her grand moment. I would be in absolute shock if they don't give her the AOTY award for this one.....
Arthur Curry
Arthur Curry 6 aylar önce
Best comment i prob ever read on youtube
Simon Hersberger
Simon Hersberger 6 aylar önce
@Dominique Harris i might be wrong but Beyonce and Usher aren't as globally relevant as the other Artists mentioned. Even compared to someone like Drake, Beyonce isn't really present in european charts. Swift, bieber, ed sheeran are all much more successful, whereas Beyonce is huge in the US.
Johnny Tetsuo
Johnny Tetsuo 6 aylar önce
Kanye
dawb86
dawb86 6 aylar önce
There's something you forgot to mention @Tantu Beats. In an attempt to combat independent artistry from overtaking the industry the labels are now pushing many an industry plant artist onto the public consciousness. In some cases they're still talented artists but get a considerable amount more of press than their peers for unknown reasons. In other cases, they're not very talented at all and continue to thrive. Not saying they have no talent whatsoever but when you consider the Saweetie's, Coi Leray's and Latto's of the industry have family that are connected in the game it begins to become more clear that there's people working behind the scenes to push them in.....
Bubba Clapped Them Cheeks
Bubba Clapped Them Cheeks 6 aylar önce
Alot of this is because rappers want type beats They don't want the weird unique shit That's why most producers are afraid to do something different. It's not because they can't But it's because if they do People will call it trash and not mess with it
shiquila
shiquila 4 gün önce
💯
Chandan L
Chandan L 4 aylar önce
🎯
2basick
2basick 5 aylar önce
I thought this too but I was listening to domo genesis faces Mac Miller and Kendrick’s album. Their songs are so unique
vertx
vertx 6 aylar önce
lol
Unstrict
Unstrict 6 aylar önce
@blacklite911 yeah thats what it has really been for me aswell. I dont have alot of subs but I have a few creds. I'll make type beats but they all have a twist on them of myself.
The Underd0g
The Underd0g 6 aylar önce
Superproducers such as Timbaland and Pharrell also got paid more because they did way more than just make beats. They also were helping with songwriting, artist development, brought in other producers writers musicians or artists they thought would fit the vision, executive produced albums, basically whatever it took to make sure the song or album was successful.
WokeQuil
WokeQuil 7 aylar önce
Growing up in the late 90s-2000s I remember the super producers because they actually stood out. It's funny how with limited gear Hip Hop had variety, now with Splice,A.I. Vsts, and 100x the computing power we still have the bulk of modern super producers sounding the same.
Joseph Schmizzo
Joseph Schmizzo 6 aylar önce
@SmoothSavage 28 “totally different” from Trap is a lie bro lol. They use the same sonic elements, literally the same sounds and patches, theyre rapping the same way other than slight rhythmic changes based on the style of beat. The artists are branded the same way, their wardrobe is the same, the fanbase is the same, the context is the same…etc.
SmoothSavage 28
SmoothSavage 28 6 aylar önce
Hip Hop still has variety. Chicago Drill and NY Drill sound totally different. They both also sound totally different from Trap or the current Cali sound. Hip Hop has always sounded different by region. The same thing holds true nowadays.
DaRoy [Beats]
DaRoy [Beats] 6 aylar önce
@Joseph Schmizzo very well articulated, couldn't agree more. Labels have the if its not broken don't fix it approach and the target audience is mainly young people that were born into montone music, they have no reference
Joseph Schmizzo
Joseph Schmizzo 6 aylar önce
@Ivan Soto idk what youre getting at so youre saying i cant compare Def Leppard’s “Hysteria” to Katy Perry’s “I Kissed A Girl”?? Or “Billie Jean” to “Umbrella”? What sense does it make to say i cant compare these records? Lol (btw Hysteria and Billie Jean are better AND theyre mixed better 😉)
Ivan Soto
Ivan Soto 6 aylar önce
@Croogr Beats That's what technology does. It lowers the barrier of entry to arts. In history, art and playing instruments, reading and writing were limited to aristocratic society a lot of the time. Hip hop and sampling started with people who weren't musicians really, just flipping samples using the technology at that time. It'll only continue to be more and more accessible in decades as technology improves to the point you can make "music" with no knowledge of it. Don't need sound selection, the computer knows what sounds are pleasing together to the human ear. Trying to make a beat? Here's 40 suggestions based on the most common patterns. Vocal comping? Here let me automatically do it for you.
IceyOnDaOnes
IceyOnDaOnes 7 aylar önce
Fun fact: 43% of the hits on the radio in 2003 were produced by the Neptunes
Chi 877
Chi 877 6 aylar önce
No surprise there
C
C 6 aylar önce
@IceyOnDaOnes Look harder then
Junior Anderson
Junior Anderson 6 aylar önce
They super rich
IceyOnDaOnes
IceyOnDaOnes 6 aylar önce
@MFYrising mayo LMFAO
MFYrising mayo
MFYrising mayo 6 aylar önce
thats not a fun fact, its sad because you didnt get to hear everybody else who couldve done what they did but with no exposure...lol just cause the internet wasnt big back then doesnt mean they nonexistent
Cartman
Cartman 7 aylar önce
One of the important things these days is that now rappers get the beat they want and rap the exact same way they did on the last 50 songs. They dont allow them self to be produced by a producer to create different songs
Tim Sohn
Tim Sohn 6 aylar önce
A&R and artist development is not a thing at all. I am not saying artist development is good or bad. But one thing it did was really polished an artist and sort of forced the to open eyes to new things they never knew before.
Encouragingly Authentic
Encouragingly Authentic 6 aylar önce
@YentheSage It is easy money because each rapper has their own lane, that they stay in. People always talk about how Dababy sounds the same on every song.
YentheSage
YentheSage 6 aylar önce
@Encouragingly Authentic Not risky, but easy money since it maybe the only money.
Encouragingly Authentic
Encouragingly Authentic 6 aylar önce
@YentheSage It's because it's easy money and not as risky. It's also f**ked up because when people do unique stuff it gets stolen, and they get overshadowed by the copycats.
YentheSage
YentheSage 7 aylar önce
I think they may sound the same because the artists want that sound of today instead of creating something unique.
Damous X
Damous X 7 aylar önce
I think its definitely the quality, lot of the songs sound the same and rather basic. Doesn't mean it's bad, but I noticed that even artists have a good idea of what they want in a song and producers reply too heavily on splice sounds. There isn't really hype to a producer, maybe there are more variables
Jason Bruce
Jason Bruce Aylar önce
The cost to put out music nowadays cost hardly anything... yet artists are still getting screwed on sales
MoonWalker4Life
MoonWalker4Life 6 aylar önce
Modern producers in a way screwed the production game by charging so little or giving free beats out and now a lot of artist expect to not pay or pay very little for a beat .
Traplover
Traplover 6 aylar önce
The lower the cost of the beat, the higher the demand if you're a nobody producer. Econ 101.
shean991
shean991 6 aylar önce
I wish more people mentioned this. It's a shame because let's be honest, the reason why these songs are even popular is mainly because of the beat. A lot of producers do themselves a disservice by uploading their beats to youtube and soundclound for free.
VersatyleMusicGroup
VersatyleMusicGroup 6 aylar önce
All facts
Artistic Wordplay (GraphicDesign-Copywriting-NFTs)
Artistic Wordplay (GraphicDesign-Copywriting-NFTs) 6 aylar önce
Your reputation determines how much you charge...
Card Puller
Card Puller 6 aylar önce
@Stip Treezy a lot of radio standard records were always like Soulja Boy or Laffy Taffy. Just a couple of keys pressed. Even early Neptunes records were that simple and they all started to sound like the same beat.
Kamoshun
Kamoshun 6 aylar önce
No. Super producers still exist. They’re just not household names anymore because it ultimately just doesn’t matter. Being a producer is easy now & the beats are easier to replicate or replace. Therefore it’s not special. That’s all. Not any of what was said, here. Respectfully.
Artistic Wordplay (GraphicDesign-Copywriting-NFTs)
Artistic Wordplay (GraphicDesign-Copywriting-NFTs) 6 aylar önce
Super producers still exist, but they are no longer making heavy bags of cash - so the word "SUPER" falls away, and they become regular Tom, Dick and Harry producers.
Shmirko
Shmirko 7 aylar önce
Does Mike Dean fit the criteria of a superproducer? He has produced many iconic songs and still mixes and masters full project for the likes of Ye, Travis and Don.
RegoLfc
RegoLfc 6 aylar önce
His reffing decisions are mad 😂
Reggie Stewart
Reggie Stewart 6 aylar önce
@Joea Biro you have a strong point. Though Mike Dean is a legend, he's not a household name. Which could make him not a 'super producer'. Dunno...
Joea Biro
Joea Biro 6 aylar önce
I don't think Mike deans name sells a record though. Kanye is a superproducer because his name alone can sell a record.
H B
H B 7 aylar önce
Yes definitely he still relevant because in Texas money moves without the industry. A lot of people don't realize that the ghost produces or the ones that are making the majority of the hits. But you never hear about them because the super producers take credit for their work
KRISTIJAN "63"
KRISTIJAN "63" 7 aylar önce
def yes
Rudy Rhythmz
Rudy Rhythmz 6 aylar önce
i feel the main reason super producers faded out is because their Fees were too much for a changing industry and there were less producers competing (software changed the game ) to be considered a super producer you must be able to break artist and have a particular sound , these days most music sound the same and with today's music tech it's easy to copy that's where the type beat era comes in and youtube tutorials so as soon as a producer comes up with a sound a million type beat producers flood the market so why pay top dollar for a super producer when you can simply pay for cheap beats that sound just as good as the viral hit if you don't have a sound of your own you will not have a reason for artist to request you and if you don't evolve your sound you will be replaced Funny thing is There are no more Super Models either because of social media
Nic Cole
Nic Cole 6 aylar önce
tbf.It is a good thing there are no more supermodels.What is the point when we can just see what the most relevant celebrity or influencer is wearing.Models now could never have the amount of notoriety like back in the 90s unless you're Kendall Jenner or a Hadid sister.
Joseph Schmizzo
Joseph Schmizzo 6 aylar önce
The industry did it ...its called collusion. They started replicating the same sound over and over for the sake of having full leverage and control. Super producers or “pop icons” have too much leverage and the industry made sure not to allow that anymore.
Ron Jackson
Ron Jackson 6 aylar önce
Interesting theory... I think super producers are going extinct because artists aren't taking risks (they won't even use their own voices) and producers are only focusing on one type of music... you no longer have to seek out a certain producer because nearly everyone is replicating the same style... Type beats, loops, 808s, trap snares, and hi hat spins. Honestly, as a producer, I'm ready for music to shift again... this is getting sad
Robin Eskridge
Robin Eskridge 6 aylar önce
@Moffe keep making the music you like and make sure you have fun doing it regardless of what someone says. A lot of my beats I put on streaming cu I feel like most of my beats don’t even need words cuz it’s different. People like you and me have to find the audience that appreciates our music for what it is. But if you love doing it keep doing it
Robin Eskridge
Robin Eskridge 6 aylar önce
💯💯💯✅✅
Moffe
Moffe 6 aylar önce
Exactly. I've been wanting to get into the music making business but I've been feeling discouraged because people think the music I make sounds weird. They think I'm weird for not flooding my music with 808s. They think I'm weird for not taking inspiration from modern rappers like Lil' Baby, or Polo G, or Lil Uzi. They think I'm weird for trying to make something that actually sounds good to me. I too hope something will change.
Marco B.
Marco B. 6 aylar önce
You should check out my stuff if you looking for a producer who’s pushing the boundary.
bdev
bdev 6 aylar önce
You should definitely try your hand at making music for other genres. I switched to making music for the EDM Wave scene and it has been so much man. Become your own artist if you can
Vernon Felix
Vernon Felix 7 aylar önce
My sentiment too. You have to put value to your name as a producer. In my opinion, it is hard to stand out as a music producer when everyone is making and uploading music. Every beatmaker follows the same formula. It is hard to distinguish who produced what, other than the producer tag. Back in the day those super producers had their own style that defined their music.
Vernon Felix
Vernon Felix 7 aylar önce
@Hokedo True, but what I'm trying to say is that most producers take a sample, reverse it, transpose it, half speed it, you know. What's unique about that. I'm talking about you could have distinguished between a Dr Dre track from a Timbaland track from a Jd, Jay Z, Dark child, etc.
joey fatass
joey fatass 7 aylar önce
@Hokedo you still can make unique beats but not every rapper will want them
Hokedo
Hokedo 7 aylar önce
Nah, you still can have a personal style that sounds unique
SCerb.
SCerb. 6 aylar önce
Quality is definitely important. Super producers have a distinguished sound. When you heard a song by Pharrell or Timbaland in the 90s and 00s, you knew who produced it. Todays producers generally do not have that same effect.
7ars
7ars 6 aylar önce
@Mae Lerose i don't think thats the sound he's talking about... but i would also disagree with the initial statement cause i think people like benny blanco, skrillex, disclosure, ian kirkpatrick etc, who have been working with so many big artists definitely all have a very distinct sound.
Mae Lerose
Mae Lerose 6 aylar önce
Making beats as never been more accessible, you also have "type beats" culture etc that kinda urges you to have a tag since anybody will figure out how to do what YOU do. And it's not illegal as long as it's not sampling
KBThaDrummer
KBThaDrummer 7 aylar önce
Let's not forget about when you sign a pub deal, you get the pick of the litter because they (labels) represent you now. The game has never been fair but there is hope with online beat selling. A lot of producers make a living and are not known to the public. Moral of the story: Hustle Hard
Maple Foxx
Maple Foxx 7 aylar önce
Have you heard of Cirkuit, he wrote Dark Horse for Katy Perry, Wrecking Ball for Miley, and many other hit tracks, writer and producer both. He now produces/writes for the Weeknd and some of the biggest hits to come out have him working on them. He's from a small town in Canada, started out as a local DJ in the late 90s. Went to Harris Institute in Toronto mid 2000s and someone he met must have seen something in him. He started out working with Britney... Not a fan of that kind of music really, The Weeknd is pretty good tho. I do like his stuff. So Cirkuit is going in the right direction. He has 4 emmy's. My dad knows his dad that's how I know so much about him, I even know the plugins he uses. He uses older stuff still lol. He uses the Tal no-LX synth and the Tal Chorus plugin, I thought that was funny.,
Tavares Manuel
Tavares Manuel 6 aylar önce
That’s dope! I backed out of going to Harris institute right out of highschool 🥲
Advait
Advait 6 aylar önce
Quality info 👌
Nick Gamble
Nick Gamble 6 aylar önce
Super producers are not dying out if anything they are growing in numbers. Guys like Madlib and Alchemists are not only still poplar but are growing in relevancy. The there's Metro Boomin, Hit Boy, Harry Fraud, Swizz Beats, Kaytranada, Thundercats and so many more who are all either superstars or becoming superstar producers.
Jerry McCoy
Jerry McCoy 6 aylar önce
I think he’s talking about producers that were making 6 figures per track because that’s how much Timbaland, Neptunes Dre and Swizz were making 15-20 years ago.
Gr4ff
Gr4ff 6 aylar önce
Super producers as we know it might be a thing of the past (labels paying 500k for them, etc) but I think the idea of what it means to be a super producer will change with the times cause there’s always outliers who are miles ahead of their peers. Evolution > Extinction
N-I-N-E
N-I-N-E 7 aylar önce
The downfall is everywhere: super producers, supermodels, the celebrity and its due to content and everybody potentially having access to everyone
The Bjorn
The Bjorn 6 aylar önce
@nateclipps no, dont put your bullshit assumption about hiphop as a fact when its not. if you think only america when you think hiphop thats on you, unlike you other people know hiphop is currently worldwide but you think mentioning the 80's but only naming kardashians correlate to making sense even though youve seen me mention "ARTIST" numerous times.
nateclipps
nateclipps 6 aylar önce
@The Bjorn yes it did, hip hop culture is based around AMERICAN ( specifically black American ) culture 🤣 I don’t even understand how this conversation that’s supposed to be about “hip-hop” has to do with other countries LOL. When people ( in general ) speak on hip hop it’s mainly about AMERICAN produced hip hop. But ok
nateclipps
nateclipps 6 aylar önce
@The Bjorn who said that? You literally said back then “ we had quality control” and celebs didn’t “act goofy” or clout chased to what they do today, all I did was call you out & give you EXAMPLES of the money clout chasers in the 80s-00s
The Bjorn
The Bjorn 6 aylar önce
@nateclipps and AGAIN the world isnt just america, nothing you said change that fact
The Bjorn
The Bjorn 6 aylar önce
@nateclipps the conversation is about hip-hop music and the accessibility people have now and youre talking about kardashians, bro shut up.
Tim Sohn
Tim Sohn 6 aylar önce
I had a talk a out this with a friend. There are two factors. - In the 90-2000s there was a huge barrier to entry to obtaining the tools to make music. Also, due to the lack of information on the internet, those with the tools and skills really stood out. Being one of the few people who can afford a Triton LE for example, you had a huge advantage. This also goes for sample only you can get your hands on. Famous DJs will always gets dibs from a record store owner “commoners” got left over records - This is no longer the case with this age. Everyone has the tools, and it is so much easier to obtain just about anything now. The prod and cons of this is that we now have a elevated ceiling for the normal. Almost everyone can sound really amazing. The bad thing is there are no localized music environments. Everyone sounds the same now. Sonically this era sounds absolutely amazing. But originally took a massive hit particularly after 2010. Also, the rate at people push music out only exacerbates this.
Flying Island
Flying Island 6 aylar önce
I’m 42 and sometimes I have a bad « Way too much music out this days » feeling
Q Makes Beats
Q Makes Beats 6 aylar önce
Agreed
Jason Ste4lth
Jason Ste4lth 6 aylar önce
This can all be summed up in one word. Saturation. The producer world is oversaturated.
Cristobal Balenciaga
Cristobal Balenciaga 6 aylar önce
It’s also that these superproducers tried to follow the trend and completely ditching what made them hot and therefore loosing their core fanbase. Timbaland went from hard beats like “i’ll do anything/I’m sorry” and “man undercover” to making rock and dance beats for unknown trash european artists. He hopped of the throne as a trendsetter and chose to become a follower. The same goes for pharrell a bit (even tho he stayed a bit closer to his core).
MsLacy707 Macana Roxie
MsLacy707 Macana Roxie 6 aylar önce
Many of the WRITERS and MUSICIANS left the Super Producers and started being making their own way vs not being credited and paid or being a ghost/work for hire, forever. That's why many cats can't reproduce or grow the sound that got em in, cause it wasn't them in the first place. So a new group of writers and producers have to be rounded up for the Supers. Then folks started learning about their publishing etc....which meant payouts, and people don't wanna pay and feel you should be "grateful" that they are basically robbing you. So you've gotta be Super on your own, craft your talent and hone other skills in game. Another thing: Just to get labels to look at you, there was an investment in talent via practicing and being on point. That's what made artist and producers SUPER. Money was also invested by the artist, fam, friends a OG, just to get to a label to be looked at. Artist and Producers stopped self investment at high degrees and treat it more like a cool hobby to show out with. Gone are the days of generational acts like the Isley's, Reba, or Mariah etc...even go hard groups like the Clark Sisters....that's honed talent, years of dedication...music, presentation on and off stage. Therefore many artist and producers of now are fly by night, ain't no Quincy Jones, Curtis Mayfield and David Bowie's. The label don't wanna sign em any way cause they are high value, but why pay for high value when you need a 10 sec TikTok clip on repeat. No shade, it's what it is.
Fuzion Tony Gaming
Fuzion Tony Gaming 6 aylar önce
Honestly I like to broaden my Horizon’s with different style and genres, it definitely helps get different fan base but Ik it’s not for everyone as they feel you should focus on a specific sound to perfect your craft but that’s just me.
Mr. Hubiverse
Mr. Hubiverse 7 aylar önce
The barrier to enter the market has gotten easier to get through but this was only allowed because it essentially created an unlimited supply. Can’t really argue for decent money for your work if the supply demand curve is so imbalanced. Best you can do is clout chase
DigiLyfe Magazine
DigiLyfe Magazine 6 aylar önce
Anyone who ever heard me knew I had the sound, talent, looks and attributes to be a super producer. Now I refuse to call myself a beatmaker.
Jaime Rodriguez
Jaime Rodriguez 6 aylar önce
The technology watered it down. In terms of how easy it is to produce and how fast the music Industry move from one song or single to the next fad or wave of music. Before you had to have a real strong desire to produce, had to be willing to put money into the hobby and you were probably DJing too, had to be all in.
Suc Can | Produce
Suc Can | Produce 6 aylar önce
Good stuff. Video idea for you...Since a lot if us will probably choose to go the independent or partnership route rather than to sign to a label. What if you did a video about what kind of work that entails day to day, some of the challenges.
Clasam09
Clasam09 6 aylar önce
The examples you use were all very successful for decades, as artists/Musicians , so it's not really an apples-to-apples comparison. Guys like Max Martin were never in front of the Mic, but they still are at the top, so I'd consider him a super producer. Noah 40, Jack Antonoff, Scott Storch, Jon Brion - same. On the other hand, you have musicians who also are prolific writers, but they don't market themselves as super-producers. Ryan Tedder, Calvin Harris, David Guetta. Overall, I agree with much of what you say, but I think your definition of super-producer could only ever define a tiny fraction of producers.
Alan Peters
Alan Peters 6 aylar önce
Very well outlined video. Thank you for posting this!
Saukar
Saukar 6 aylar önce
Also, up until recently an artist had to go in to the studio WITH the producer. So these minds were working together to make a better overall project. Compared to today where you can just buy a beat online like underwear. Artists & labels actually spend more on cinematographers than the music itself. So along with other reasons , there is really a lack of connection between music, artist & label (or the artist’s branding team). The focus is on how music looks rather than how it sounds
Grumpy Eye
Grumpy Eye 6 aylar önce
This guy has no idea what he's talking about. As someone who spent most of his life (20 out of 35 years) in the music industry I can tell you that none of what is stated in this video is true. Printing and distributing CDs costs less than 1% that labels put into marketing. The only reason why the HIP HOP "superproducers" aren't still dominating the music scene is the advance of technology and the fact that everyone is able to make "beats" especially with pre-made loops. Which most people do these days, and that takes the musicianship out of the equation. Pop and rock music still has "superproducers", and that is still the case for almost every other genre. So this whole video makes no sense.
Grumpy Eye
Grumpy Eye 6 aylar önce
@Donla Willis III they do make sense, but it's a long and a hard grind, and you NEED a lot of luck in all of that, and even if you don't end up being a "superproducer" one hit can settle you for life. For example I have a friend from Serbia (where I'm from) which moved to NY pursuing happiness by making beats for big name rappers. He thought he was good enough. Unfortunately, he wasn't. But he met a girl, married her, and she was also in the beatmaking business and she was really good with hooks. So, they were struggling, but one day one of her hooks got bought for a beat that she did. But they didn't use the beat itself, they just used the hook. That song was "New York" by Jay Z and Alicia Keys. So they had enough to buy an house in NJ, and they're still living from the royalties that they had for that song (although, of course after that they did a bunch of music to sustain them, but nothing as big as that song, of course). So yeah, in U.S. if you're talented enough, and if you're lucky - you can make it. Here in Serbia, not so much. :) When it comes to "superproducers" in other genres, pop is mostly driven by teams of producers/songwriters that are doing songs for pop artists.. So those teams are basically "superproducers". Once you step outside the pop genre, you will find more and more solo guys that could be considered to be "superproducers" Have a nice day, and don't give up :)
Donla Willis III
Donla Willis III 6 aylar önce
Brother, you just gave me encouragement on a whole other scale....I was damn near ready to ask "So what's the point of making beats anymore, if producers/super producers "don't make sense anymore?" ?". It's damn near like he's saying the only beats you can make are for rappers....smh.......I appreciate his points, but you pointed out the biggest flaw in this entire video. Thanks a million!
Derek Mortenson
Derek Mortenson 6 aylar önce
Mustard, Metro Boomin, 40, Alchemist have dominated the past 10-12 years.
Christopher Hawkins
Christopher Hawkins 6 aylar önce
Some of the points you make actually makes me think that super producers are needed more than ever. That quality of music is missed. Being able to depend on a brand to produce quality both lyrically and sonically is missed imo.
G Booze
G Booze 6 aylar önce
What happened to producers? Well what happened to music? No one has talent eveyone just uses a game genie and make up fake beefs and purposely talk about controversial topics to become a superstar. At least here in Mexico where i live now you can meet so many people who knows how to play a musical instrument and have talent and you have diversity of music instead of everyone being a copy and paste. Idk what's going to happen with the music in the future in USA. Even the producers all make the same exact beats.
Navie D
Navie D 6 aylar önce
I feel like people have been saying this for years now
CartilageHead
CartilageHead 6 aylar önce
Depends on what you mean by “superproducer”-if you mean a producer that becomes a superstar in their own right then I kind of see your argument. If you’re talking about “superproducer” in the sense of like “somebody who cranks out many Top 10 hits over the course of a decade or more and steers the careers of one or more chart-topping artist, then somebody like Dr Luke would arguably fit that, given the success he’s had with Doja Cat, etc, despite his reputation and relationship (or lack thereof) to major parts of the industry/performers/etc. I’d argue somebody like Travis Barker approaches that status too. And obviously Rick Rubin is still Rick Rubining.
HottRoundz
HottRoundz 6 aylar önce
Hey bro, someone told me you had a good video breaking down the difference between using a pitch shifting plugin vs transposing in the daw...could you let me know where that video is? Thanks!
Sentimental Trash
Sentimental Trash 6 aylar önce
I definitely think there are still super producers that exist, like frank dukes or even James Blake - guys who do a lot of production for artists but aren’t always credited or producers producers. (I mention James Blake cause I just didn’t realise how prolific he was and he’s been producing stuff for like 15+ years & for some huge artists as well)
Dmaccabees
Dmaccabees 6 aylar önce
A Super Producer stays in his lane and isn’t a copy cat. Record companies commercialized “ The Super Producer” terms because they were Puppet masters before technology arrived. The big money was to pay for all the employees at the the record label. A&R dept, CEO’s, etc…the more you make the more you have to provide for the company you keep. When you reinvent yourself, that makes you a super producer. Not Money 💰💰💰
xenrx
xenrx 6 aylar önce
dylan brady, pierre bourne and sophie are the newest ones that roughly fit the definition I really like them
Maurice A. Tillman
Maurice A. Tillman 7 aylar önce
Cheap equipment and the "magic" revealed. Now, if I wanted to learn how to make a beat, I can TRshow a "how-to" or "type-beat" video and learn the typical nuance in a few minutes. Quick information = quick work. In turn, we have a lot more music pushed to the masses. ANYBODY can make a beat, good or bad. The value of good music has dropped.
MFYrising mayo
MFYrising mayo 6 aylar önce
​@Maurice A. Tillman i 100% agree
Maurice A. Tillman
Maurice A. Tillman 6 aylar önce
@DATAPUSHER "Good or bad" is subjective. For example, do you remember Archie Eversole? "We Ready" ready is one of the most iconic rap songs ever. Yet, it sounds terrible from a technical perspective. It was poorly mixed, and the instruments sound like they came from a $50 Casio from Wal-Mart. Yet, it turned out to become so iconic that every other college football team chants it before leaving the locker rooms, and the NFL bought the license to use it. I'm saying that songs don't have to "sound good" to be good songs. Anybody can make music today by watching somebody else do it. Before the internet blew up, we didn't have the option to watch J. Rent, Busy Beats, War Beat (if you're old enough to remember), Simon Serveda, or Nick Mira. Nick Mira is one of the biggest names in beat-making, but you go directly to his channel and watch him work. Nowadays, the fans are the gatekeepers, which is a great thing. We get exactly what we want, not what they give us. Nothing is more disappointing than paying $20 for a shitty CD The Source and XXL had me hyped for. I don't miss those days, but I miss the quality control aspect you mentioned. If a big-time label or another big-time rapper endorsed somebody, you knew their music would be good, and they put a lot more effort into their work. They took it more seriously because it was hella expensive to make music 20 years ago...
MFYrising mayo
MFYrising mayo 6 aylar önce
nobody wants a corny ass DJ khaled as credit when all you do is YELL ' WE THE BEST' after you take credit from an upcoming beatmaker. No you the WORST myguy
JigLord
JigLord 6 aylar önce
Something you didn't mention is how often these songs are pushed out. You'd hear a new Neptune's beat every couple of months back in the day. But now you're hearing 5 beats from one producer in the same day because everyone is running to them and dropping the same night
SNZNO CMPNE
SNZNO CMPNE 6 aylar önce
We'll still get super producers every now and then, but it has more to do with the person than the music. The producers mentioned had a sound that was easily duplicated in their time, but it's the name that is valuable.
SNZNO CMPNE
SNZNO CMPNE 6 aylar önce
@The Bjorn Maybe, but I actually preferred tracks by Daz or DJ Quik over Dr. Dre during the west coast heyday. The Neptune's sound (and solo Pharrell) is too minimal for my taste to be considered super.
The Bjorn
The Bjorn 6 aylar önce
no way, nobody sounded like pharrell and timbo and the quality of sound coming from dr dre was unmatched
Steven Boldt
Steven Boldt 6 aylar önce
Very few people were tech-savvy in the 1980's when midi arrived for the masses. Now, it's unreal what you can do with a laptop, DAW, mic and decent mi preamp.
mr be a man
mr be a man 6 aylar önce
well informative video, dj mustard left the chat lol being a super producer is the same as being a super artist, times change music changes with it . it is what it is
zevox
zevox 7 aylar önce
I dont know why but listening to you calms me down no matter on the subject
Sukhi Rai
Sukhi Rai 7 aylar önce
I agree..same with me..I think it's because he gives off genuine positive energy.
Flying Island
Flying Island 6 aylar önce
You skipped over the fact that there was a time when producers had the know-how and the equipment to make hip-hop music, at a time when most listeners had no idea how to make a beat and didn't even ask themselves the question. The super producers you gave as an example at the beginning of the video all come from this period. In other words: The computer advances that have led to the democratization of music are 90% responsible for the end of super producers. Nowadays there are obviously 10 000 times more producers
Chamseddine
Chamseddine 6 aylar önce
you're a superproducer to me, Navie!
Dan Thompson Music
Dan Thompson Music 7 aylar önce
I love your POV on this. Makes so much sense.
Dan Thompson Music
Dan Thompson Music 7 aylar önce
@Pingvin 1 point of view
Pingvin 1
Pingvin 1 7 aylar önce
POV?
O_gzi Music
O_gzi Music 7 aylar önce
The Game is always changing...its changes come in effect every 10 yrs. That's the Timeline. You gotta stay relivant
Eder Rengifo
Eder Rengifo 6 aylar önce
I would go further and say even "professional producers" were more valued monetary speaking because the barriers to be one were too high, you needed to be at the right place with the right equipment and the right connections, now we can see people delivering the same quality of music from everywhere... Personally, I'm really looking forward to seeing more artists producers like Daft Punk, Finneas, Calvin Harris, Madeon, Zhu, etc... What they are doing is so refreshing because in a world where you can easily replicate any beat, what is gonna make artists stand out is their capability to deliver new ideas, and that's incredible hard to achieve without full control over the process.
Santino Romeri
Santino Romeri 6 aylar önce
There are some other angles here that I think deserve attention in this conversation. For one...even back in the day, it wasn't simply skill and notoriety that made someone a "superproducer", it was also taste. Taste is something that I don't believe can be taught, but it has a major bearing on what separates a one-hit-wonder from someone with a long lasting career. These days, yes...it's super easy for young producers to watch some tutorials, download some packs and create something of decent quality and relevance. The problem is (which you did detail in the video) these producers tend to fade away once their sound goes out of fashion. I agree with you. Keeping an ear to what's happening and being able to recognize what's currently trending is pretty important. But what's valuable today is just that...it's what's valuable today. It's not necessarily what's valuable tomorrow. Timeless music continues to pay dividends long after the trends have come and gone. We'll see how many of today's hits have that same kind of multi-generational cultural love in 30 years.
crea the chi boi
crea the chi boi 6 aylar önce
I really believe JPEGMAFIA is a producer that'll last and be remembered his beats are truly fascinating
Authentic One
Authentic One 6 aylar önce
Hell yeah, JPEG has literally created there own world!
MGM TheGrand
MGM TheGrand 6 aylar önce
Great analysis. I think you missed a very critical aspect, though. The likes of Dre, Timbo & Farrell and even Kanye (arguably the last super-producer...?🤔) created _a signature sound._ They weren't just about making the next hit. They actually innovated. Not to take anything away from producers today - the skill is there for sure. But it seems most just wanna jump on the bandwagon of whichever sound/style is hot right now and capitalize. Too many doin the same thing imo...
Neutral Fog
Neutral Fog 6 aylar önce
Very insightful. Thank you for this video.
DocAux
DocAux 6 aylar önce
To me, a superproducer is a producer who can work across genres, or with different artists and still have a 'sound' and put out great records. it's so rare to see that today but people who come to mind today are Inflo, Jack Antonoff, Kanye & Mike Dean and people like Kaytranada. It's funny to me that producers of the past didn't always need tags because they built their own sound. You can tell when a beat was produced by the Neptunes or by timbaland just within a few seconds of listening. Now everyone needs tags to stand out. From a marketing perspective it's smart, but it's a telling problem of mainstream Hip Hop and R&B.
Mala Influencia
Mala Influencia 6 aylar önce
Agreed, Rick Rubins, The Lord Angles, the pharells
Rico the Pup
Rico the Pup 6 aylar önce
I think that the economics of streaming music has also changed the value of producers. A lot of artists understand that a DIY approach that reaches a smaller but dedicated fanbase can be just as or even more lucrative than going through labels and big time producers. A lot of musicians learned how to produce their own music as well out of necessity and because the tech and info was available. I think it's a natural response to the changing way that ppl find and listen to music.
OMG Anthony
OMG Anthony 7 aylar önce
Metro Boomin def was a Super Producer, maybe the last one
J Astrology
J Astrology 6 aylar önce
Best example of “type beats” getting really weird and being amazing was Metro and Travis’ work on Days before Rodeo. Listen to Mamacita and you can’t tell me that’s not one of the sickest beats ever.
James Holland for Stellar100 A&R Music Management
James Holland for Stellar100 A&R Music Management 6 aylar önce
That's the era I'm still in
Prezident Jeff
Prezident Jeff 6 aylar önce
Your second point is bang on, very well said. Southside of 808 Mafia is a prime example of this
Artistic Wordplay (GraphicDesign-Copywriting-NFTs)
Artistic Wordplay (GraphicDesign-Copywriting-NFTs) 6 aylar önce
Yeah, Southside is ever present and never disappoints.
Dominique Harris
Dominique Harris 7 aylar önce
I feel like we still have super producers such as Zaytoven, Metroboomin, and CashMoneyAp
KrisSavageDotFLAC
KrisSavageDotFLAC 6 aylar önce
They're not super producers. Think bigger. It's not about how many hits they have, it's about public perception. The masses aren't rushing to hear the latest [insert artist] track because Zaytoven (or whoever) made the beat like they did with a Pharrel or Timbo production. It's only Kanye really who carries anywhere close to that kind of weight in the public domain nowadays
plugboy91
plugboy91 7 aylar önce
Producers stayin around 4-5 years. Tay Kieth still goin strong. U didn’t talk about the saturation of music n producers just using loops instead building their own sound or skill. Building ur own fan base is about doing tiktoks or tutorials nowadays. Don’t come off as a hater!! Ur music is dope too but the climate has changed.
Justin Henry
Justin Henry 7 aylar önce
@plugboy91 wild right!!
plugboy91
plugboy91 7 aylar önce
@Justin Henry that’s crazy right. I can barely name one song after 2015 that a whole club would just know the lyrics too and would have nostalgia for 20 years from now
Justin Henry
Justin Henry 7 aylar önce
@plugboy91 agree with you. It is saturated with beat makers using the same sounds and loops. They lack creativity. I saw an article where music older than 2015 gets more spins then newer music.
plugboy91
plugboy91 7 aylar önce
@Justin Henry I think that’s subjective bro. Missy wrote for timbo btw n Pharrell is Pharrell. Production wise the talent is there. Song writing is different nowadays cuz rnb don’t really exist no more. Rappers “tend” to want to write for them selves unless u workin wit industry plants like Harlow or nas X feel me. The problem wit knowin theirs is theirs is cuz we’re saturated with producers copying each other’s sounds n using loops n shit. So we dunno who is who anymore
Justin Henry
Justin Henry 7 aylar önce
But they don’t compare to the other guys plus timbo/Pharrell write music and you know their records when they play.
Fan Person
Fan Person 6 aylar önce
I kinda disagree, there are still superproducers, theres just more diverse genres now due to the internet causing music to progress. For example in trap you got people like wheezy, tm88, southside, tay keith, etc.
Fan Person
Fan Person 6 aylar önce
@Vino Samari yeah. Pierre bourne for example is one oft them. Same thing with metro
Vino Samari
Vino Samari 6 aylar önce
Do they have A LOT of fans? Decade-long consistency? Really HIGH rates for production?
Omar O
Omar O 7 aylar önce
Thank you, great content 👍
H B
H B 7 aylar önce
So true the downfall been happening for years. All artist are starting to produce their own music good or bad, but it gives them full control. One other thing is these DAWS and these new VSTS that are coming out, all you have to due is drag and drop so I think that's problem
A.R. Knight
A.R. Knight 7 aylar önce
You can have all that and thensome and still be basura
H B
H B 7 aylar önce
Have anyone listened to the radio, Spotify or all these streaming service lately. The quality is not good but that million dollar engine is pushing it. But here in Texas a lot of underground producers and artists are making it without the industry. Also on the west coast I have a lot of Producers that I collaborate with. Outside of West Coast you never heard of them but they're millionaires on the West Coast
Galloping FUPA
Galloping FUPA 7 aylar önce
Not a problem, the frequency of good music increases. a good producer with a unique ear will always be valued no matter how easy it is to make beats
issao
issao 7 aylar önce
why is it a problem?
Mental P
Mental P 6 aylar önce
The music got increasingly aimed at ounger people and now they drive the whole thing. Peep how all the BIGS died and left all the "Lil"s and "Baby"s. Plus, remember that things take a very long time to sound repetitive to young kids, they can get a kick out of hearing the same type of thing for eons, if not forever. In the short future the whole hip hop scene will be dominated and driven by 15 and then 13 year olds. Remember where you heard it first.
Joseph Schmizzo
Joseph Schmizzo 6 aylar önce
The industry did this on purpose, this whole new wave of meaningless, childish, boring, repetitive music is all a result of corporate idealism. They dont want u to b able to garner any leverage w a unique sound because then THEY would have to spend money to research YOUR sound to compete w YOU. Thats why ppl dont even approach production how you wudve approached production 20-25 yrs ago. Ppl want to jus sound like everyone else because the industry has convinced a generation that uniqueness and individuality is a “bad” thing.
KYJU
KYJU 6 aylar önce
Murda Beats, Kenny Beats, Nick Mira, Ronny J, and TM88, are all legendary modern "super producers" imo the amount of projects and artists theyve worked on in this generation is crazy and i think the only real difference between a producer and a "super producer" is time. give Kenny 5 more years and hell be on that level no doubt
JoePlayoMusic
JoePlayoMusic 6 aylar önce
The biggest issue is TRshow and ease of access, not only with over-saturation of producers and artists but the demand for us is categorizing our beats as “Artist’ Type Beat” instead of the producer, which is understandable because you want to reach as many artists as you can and younger ones who don’t know enough about it are going to search for artist type beat instead of the producer - which further fucks us producers up because 1. More and more people are associating the artist to the sound instead of the producers. 2. It encourages new producers to follow trends and copy in order to make money , instead of creating their own sound. Not to mention every company has its own producers on deck and shitloads of them- and they want to keep the money in house.
KrisSavageDotFLAC
KrisSavageDotFLAC 6 aylar önce
@Artistic Wordplay (GraphicDesign-Copywriting-NFTs) No. You don't need to be vocalist to be a successful producer, there are other paths
Artistic Wordplay (GraphicDesign-Copywriting-NFTs)
Artistic Wordplay (GraphicDesign-Copywriting-NFTs) 6 aylar önce
I share the same sentiments. But to neutralize the situation, producers need to become singers/rappers too - so as to keep their names on peoples lips and stay relevant - after all, they say don't keep all you eggs in one basket...
A.R. Knight
A.R. Knight 7 aylar önce
Super producers have worked in different genres of music some of y’all keep naming the same producer who’s only worked in the SAME genre not different genres the following producers have done different metro,southside, TM88, lil Jon, the Neptunes, zaytoven they came from the rap genre but have smash hits in different genres those are the super producers there’s countless others but y’all naming that one producer (no shade) but isn’t a super producer respectfully saying ofc.
BandoLyriX
BandoLyriX 6 aylar önce
Thanks for this video , Im actually a producer but I created my channel to add xtra value. LETS WORK
Artistic Wordplay (GraphicDesign-Copywriting-NFTs)
Artistic Wordplay (GraphicDesign-Copywriting-NFTs) 6 aylar önce
Keep producing and ignore the politics.
𝙿𝟺𝚛𝚢𝟺𝚑 𝙿𝚛𝟶-𝚍𝟹𝚞𝚌𝟹𝟻𝟻
𝙿𝟺𝚛𝚢𝟺𝚑 𝙿𝚛𝟶-𝚍𝟹𝚞𝚌𝟹𝟻𝟻 6 aylar önce
thank you for making this vid bc imma female producer and actually just came out with a song, (click my name ;) about this. i know, shameless plug. but this is an issue i care about since many male producers abuse their power and i have XP'd this b4 in the past.. so that's how i took the long road to learning auto-didactically. and boy has it been a FUN :D can't believe i really used to dm producers left and right without learning for myself what a producer actually does...
Jeff Trinkle
Jeff Trinkle 6 aylar önce
producers fade away because of their tags. sure it helps them get notoriety which helps them jumpstart their placements but overall it dates them. go out on that stage and theyll only care for so long, but play the background and you can last forever.
Mae Lerose
Mae Lerose 6 aylar önce
thing is these days people can and will steal what makes your sound so recognizable. Everybody got the tools to do so and getting big placement or semi-big placement has never been more possible.
Joe Chapman
Joe Chapman 7 aylar önce
It's been quite a few years since I heard a new producer whose sound I could recognise with 99% certainty in future releases (with no forward knowledge and without hearing their tag).
plugboy91
plugboy91 6 aylar önce
@Imani Alexander yea those yeat beats. They also doin super trap beats
Imani Alexander
Imani Alexander 6 aylar önce
@plugboy91 the new generation has started already with those rage beats. Which utilises a lot of Edm styles
throwingpaintatthewall
throwingpaintatthewall 7 aylar önce
@Joe Chapman Also, with timbaland and Dre, they eventually had the capital and corporate connections to hire producers like Scott Storch, Danja to revitalize their sound while taking a lionshare of the credit. I feel like that type of dynamic is less likely to happen in rap today. Probably happens more in pop though.
Joe Chapman
Joe Chapman 7 aylar önce
@plugboy91 @plugboy91 Yeah, I mean that was 7 years ago, in the case of Tay Keith. I don't think we can talk about superproducers and the value of them unless a producer has an identifiable creative "voice". I don't superproducers have had a downfall as a concept (although naturally the Timba/Dre/Neptunes era of producers don't have the same financial return that they used to), it's just that new producers have been chasing each other too much to test the theory
plugboy91
plugboy91 7 aylar önce
@Joe Chapman ahhh I got chu. U meant new new. The new generation ain’t here yet
J. Knight
J. Knight 6 aylar önce
Naming a video downfall of superproducers and putting pharrell in the cover is insane
Chicha
Chicha 6 aylar önce
Well, you have bizarrap, a young argentinian producer who's name is becoming huge, at least in latin america and Spain. He makes collaborations with many artists on his TRshow channel, which has broken records of views in a few days, same on Spotify. He played at Lollapalooza recently (with no guest musicians) and blew it. I think Pharrell and Timbo aren't using social media as younger producers nowadays, that's the main difference imo
kaiden wan
kaiden wan 6 aylar önce
i think people forget that having a super producer producing your song doesn't guarantee a hit. research the flops from dr dre (the firm) and various other flops from the neptunes. artist need to have fans caring about them and what they do to have a hit. that's where marketing comes in.
Azlif Mohamed
Azlif Mohamed 6 aylar önce
Ive seen a lot of interviews of Pharrel, the dude acts like hes from another planet. I like his stuff but the way he carries himself seems he thinks so highly of himself, i hope some of them are more humbled now. The things is music making has more access now, more talent is being exposed while the elite producers controlling the music industry are fading away.
brandonxzombie
brandonxzombie 6 aylar önce
If metro boomin could expand his genres, he could easily be one just from name recognition alone
d.lightfultv
d.lightfultv 6 aylar önce
All a moot point….record labels still control who makes it
SuperSwavor
SuperSwavor 6 aylar önce
True, it feels like seasons. Like when Lex Luger was super hot then mustard. I think once a bunch of artists find a hot sound it gets over saturated
dre27321
dre27321 6 aylar önce
im not sure i agree with "modern producers only lasting a yearor two". I feel like the only difference is that you never knew the name of the producers who created hits but only lasted a year back then(for example jim jonson had multiple huge songs in 2008 and completely fell off 2 years afterwards.) But in the modern era you know every producers name even if they only made a couple of hits, as long as they're attached to an artist or you recognize their tag you knew them no matter how long they last in the industry. On top of those producers that don't last long there's still ALOT of producers that do that still make big hits like metro, hit boy, 40, boi1da and mike will (and a lot more if you count rappers who also produce and producers outside of rap)
Christophe Lambert
Christophe Lambert 7 aylar önce
smart & very interesting analysis ;) thanks for that
Definitive1
Definitive1 6 aylar önce
I call BS. U say because it costs less to make & distribute there’s no “super producers.” Kanye, Dre, Large Pro, The Mekanix, J.u.s.t.I.c.e. League, Quik, Warren G, Mustard, June Onna Beat, and others are all still out there & there will always be more to come. Do so-called “rappers” wanna pay for the best? That’s a different question entirely. But just because these cheap $20 beats and tracks from Beatstarz do well, doesn’t mean there’s a lack of “super producers” out there. A better question is “will Hip-Hop music ever recapture the quality in lyrical & production craftsmanship it once had?”
Bezo winZ
Bezo winZ 7 aylar önce
I'm wondering how many artists are willing to pay for an established producer when they can always get beats for $50. How worth it is it to create a name under these circumstances? And create a name how?
Niggardly Lad
Niggardly Lad 7 aylar önce
@Bezo winZ yeah, I'm talking about famous producers that aren't exactly getting much work lately, I know Havoc also does the sample pack thing
Bezo winZ
Bezo winZ 7 aylar önce
@Niggardly Lad yeah, that's a great option for someone that established a name before the $50 beat era.
Niggardly Lad
Niggardly Lad 7 aylar önce
The smartest thing to do as an established producer imo is to create and sell sample packs and expansions similar to what Marco Polo did with akai
The Bjorn
The Bjorn 6 aylar önce
pretty sure the industry still has super producers, you just dont know their name or face. what pharrell, timbaland and dre have in common is that they vocal songs too
Justin
Justin 6 aylar önce
I mean you are right for up and coming artists, but big artists still use super producers Look at what Pharrell ist still producing
Adam Johnson
Adam Johnson 7 aylar önce
Hitboy could be considered a semi-super producer. Lol I feel I could tell Dre, Pharrell, Timb made a beat just by listening for a few seconds. These days no one has a signature sound so there’s no possible way for a super producer to emerge.
Justin Moore
Justin Moore 6 aylar önce
Production companies aren't investing in developing artists. If an artist has an existing fan base on social media, they can forgo that entire investment which has ultimately resulted in a decline in quality. Nonetheless, they profit while lowering risks.
Reggie Stewart
Reggie Stewart 6 aylar önce
There's a new batch of "super producers" i.e. producers whose sound dictates an era. We are not in the 90's or the early 2000's so, some of the comparisons in this video are flawed. Each decade, since recorded music has been invented, a new recording technology and distribution system has been put into place and each decade the labels had their go to hit makers. Check the credits. And yes, some complete unknowns have came in a made hits... but, it's always been that way! The money and the publicity isn't the same as it was in the 90's/early 2000's (of which that era was the golden ear for 'Super' anything, model, producer etc. etc.) but, still there are only a handful of record producers (not beatmakers) who are getting the majority of work on major labels... as it always has been... #BeWell
N Y
N Y 6 aylar önce
It shows that the algorithms are being solved by young kids. And no one I mean no one is actually making the music it's all an electronic piece of equipment that is doing the magic!
lilrog0909
lilrog0909 6 aylar önce
Plus these superproducers were charging way to damn much a production.
shaquille russ
shaquille russ 7 aylar önce
Companies like splice, loop cloud, unison and other has made it easier for producers to make a song. If you're an professional musician who has numerous of clients on the daily. Then using quick loop/sample is your best options from an business mindset. You can't really make anything from scratch. They'll determine your success in the music industry. The issues become when you have 100 producers using the same loop. So you having an opportunity to become the top producer is very low. Other issues music becoming more of an trending environment than being creative. Nobody wants to make themselves unique from the other artists. They're more rapper who using autotune/chipmunks effect in their song than other vocal effect. I don't see any TRshowrs making tutorial on how to make an Ambient/Trance/Industrial/Jungle.
Artistic Wordplay (GraphicDesign-Copywriting-NFTs)
Artistic Wordplay (GraphicDesign-Copywriting-NFTs) 6 aylar önce
Good points.
Imani Alexander
Imani Alexander 6 aylar önce
Then you’re not on youtube enough. Especially since those music genres are trending on Tiktok of all places. Which is basically owning the new music industry right now.
John S
John S 6 aylar önce
And that's why everything sounds the same now. There's a HUGE difference in a beat maker.... And a PRODUCER.
8Teen Music
8Teen Music 6 aylar önce
I thought superproducers were the ones who make diverse types of music like a Max Martin or Benny Blanco?
MUSA K.
MUSA K. 6 aylar önce
This topic is actually very complex because it goes into both: technological change & ROLE changes. You broke down the tech aspect. You touched on the role change slightly but not truly in-depth. A Producer once upon a time was the likes of Quincy Jones or Dr. Dre. They controlled every aspect of aa song/album's "creation" aka *production.* Hence the title, PRODUCER. Back then they had to be knowledgeable of music, music history, instruments, which artists played certain instruments better than others, they had to have an ear for music as well as the mind for creating a "new sound" or something unique per artist. They needed to know all the talents of an artist, whether they could write/sing/play instruments/rap as well as who they would have good synergy with. They also needed to understand the budget well and be able to secure all the talents together for a project. They ALSO used their ear for music, and sense for creating a unique experience, to add or remove things (creatively or technically) in order to enhance the final product for song or album. They understood what a single was meant to do vs album filler, and they also understood how a music video + song could shape an act/artists public image with fans- and the power that held for the long term. ALL of that was a Producer. Today, Producers don't really exist. Instead that role simply means "Beatmaker." Every Beatmaker calls themselves a Producer. Teenagers without a 10% understanding of the aforementioned yet they had a computer so they created a hit. Often unknowingly. Social Media plays the role in making a song blow up today whereas way back then that song was put on the radio or in blockbuster movies to gain traction. Because anybody can make a song via the internet, there was an explosion in Rappers but there was also an explosion in Beatmakers. Again, with every Beatmaker calling themselves a Producer. So now what happened? First, Layer together the in-video explanation + everything I've written to understand the answer to what happened... *There's a "Producer" on every block in the neighborhood now. You want to charge me that much for a song?! Nah just make the beat I ain't ask for your input.* That is the modern artists mentality. Especially in Rap. Rappers have the advantage of leverage over these "Producers" that are struggling to get paid and just want their beat out there. Because they are replaceable. And so the Producer has nearly gone extinct. They aren't deemed necessary like they once were.
Lucas Carvallo
Lucas Carvallo 6 aylar önce
music industry is in a bad place right now (artistically)
Andy Snadden
Andy Snadden 6 aylar önce
Super producers absolutely do exist. Finneas and Jack Antonoff for example.
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