The Downfall Of Superproducers

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Navie D

Navie D

2 aylar önce

Today's video is about how (I think) superproducers are going to become extinct, and why they don't make sense nowadays.
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YORUMLAR: 624
Lesedi D. Damane
Lesedi D. Damane
Due to technology, Timbaland has to now compete with a 16-year-old that has a laptop, FL Studio, and making music in his parents' house.
WokeQuil
WokeQuil
Growing up in the late 90s-2000s I remember the super producers because they actually stood out. It's funny how with limited gear Hip Hop had variety, now with Splice,A.I. Vsts, and 100x the computing power we still have the bulk of modern super producers sounding the same.
The Underd0g
The Underd0g
Superproducers such as Timbaland and Pharrell also got paid more because they did way more than just make beats. They also were helping with songwriting, artist development, brought in other producers writers musicians or artists they thought would fit the vision, executive produced albums, basically whatever it took to make sure the song or album was successful.
Bubba Clapped Them Cheeks
Bubba Clapped Them Cheeks
Alot of this is because rappers want type beats
Tantu Beats
Tantu Beats
Don't forget that because of the diminishing role of the record labels you mentioned, we're seeing less 'world stars' (Michael Jackson, The Beatles, etc.). Artists everyone on the planet knows and who bridge all generational gaps. Because of the internet, people are listening more niche music and find ways into their own musical / cultural bubbles. Producers being dependent on the success of their artists, this means that together with the artists-hierarchy, the pyramid of the producer-hierarchy is also less tall. You could consider the piramid wider though; more people making a small living, less people making insane money.
Cartman
Cartman
One of the important things these days is that now rappers get the beat they want and rap the exact same way they did on the last 50 songs. They dont allow them self to be produced by a producer to create different songs
Serbo
Serbo
Quality is definitely important. Super producers have a distinguished sound. When you heard a song by Pharrell or Timbaland in the 90s and 00s, you knew who produced it. Todays producers generally do not have that same effect.
IceyOnDaOnes
IceyOnDaOnes
Fun fact: 43% of the hits on the radio in 2003 were produced by the Neptunes
Shmirko
Shmirko
Does Mike Dean fit the criteria of a superproducer? He has produced many iconic songs and still mixes and masters full project for the likes of Ye, Travis and Don.
Damous X
Damous X
I think its definitely the quality, lot of the songs sound the same and rather basic. Doesn't mean it's bad, but I noticed that even artists have a good idea of what they want in a song and producers reply too heavily on splice sounds. There isn't really hype to a producer, maybe there are more variables
Nick Gamble
Nick Gamble
Super producers are not dying out if anything they are growing in numbers. Guys like Madlib and Alchemists are not only still poplar but are growing in relevancy. The there's Metro Boomin, Hit Boy, Harry Fraud, Swizz Beats, Kaytranada, Thundercats and so many more who are all either superstars or becoming superstar producers.
Hard Head Redd
Hard Head Redd
Interesting theory... I think super producers are going extinct because artists aren't taking risks (they won't even use their own voices) and producers are only focusing on one type of music... you no longer have to seek out a certain producer because nearly everyone is replicating the same style... Type beats, loops, 808s, trap snares, and hi hat spins. Honestly, as a producer, I'm ready for music to shift again... this is getting sad
Jason Ste4lth
Jason Ste4lth
This can all be summed up in one word.
Vernon Felix
Vernon Felix
My sentiment too. You have to put value to your name as a producer. In my opinion, it is hard to stand out as a music producer when everyone is making and uploading music. Every beatmaker follows the same formula. It is hard to distinguish who produced what, other than the producer tag. Back in the day those super producers had their own style that defined their music.
Targaryen
Targaryen
There are plenty of producers who remain popular for several years. Southside, Tay Keith, Metro Boomin, TM88, Dr Luke, Max Martin….. sooooooo many. A hit can come out of nowhere yes, however when you pay a super producer for their skills, you are paying then for their experience in knowing what makes a song a “hit”. While that know how doesn’t guarantee a hit it does significantly increase the odds of a hit occurring.
KBThaDrummer
KBThaDrummer
Let's not forget about when you sign a pub deal, you get the pick of the litter because they (labels) represent you now. The game has never been fair but there is hope with online beat selling. A lot of producers make a living and are not known to the public. Moral of the story: Hustle Hard
N-I-N-E
N-I-N-E
The downfall is everywhere: super producers, supermodels, the celebrity and its due to content and everybody potentially having access to everyone
MoonWalker4Life
MoonWalker4Life
Modern producers in a way screwed the production game by charging so little or giving free beats out and now a lot of artist expect to not pay or pay very little for a beat .
Maple Foxx
Maple Foxx
Have you heard of Cirkuit, he wrote Dark Horse for Katy Perry, Wrecking Ball for Miley, and many other hit tracks, writer and producer both. He now produces/writes for the Weeknd and some of the biggest hits to come out have him working on them. He's from a small town in Canada, started out as a local DJ in the late 90s. Went to Harris Institute in Toronto mid 2000s and someone he met must have seen something in him. He started out working with Britney... Not a fan of that kind of music really, The Weeknd is pretty good tho. I do like his stuff. So Cirkuit is going in the right direction. He has 4 emmy's. My dad knows his dad that's how I know so much about him, I even know the plugins he uses. He uses older stuff still lol. He uses the Tal no-LX synth and the Tal Chorus plugin, I thought that was funny.,
Christopher Hawkins
Christopher Hawkins
Some of the points you make actually makes me think that super producers are needed more than ever. That quality of music is missed. Being able to depend on a brand to produce quality both lyrically and sonically is missed imo.